תיאור המשרה
About the Role:
We are seeking an experienced product marketer to join our Product Marketing team. This is a key role for driving go-to-market execution for the company’s leading automated security validation platform. You will be responsible for leading market and buyer insights, product messaging and positioning, and creation of content for sales enablement and demand generation activities.
Successful candidates must be technically oriented and have prior experience in technical/product marketing in the cybersecurity industry. Strong preference will be given to candidates with a current or former role specific to marketing cloud security or exposure / attack surface management solutions. You will be a champion and subject matter expert internally and externally for the solution.
We value creative, out-of-the-box thinkers, unafraid to challenge the status quo, who are adept at working with cross-functional teams globally to successfully achieve business objectives.
Roles and Responsibilities:
Develop product-centric marketing content, and sales enablement content. This includes: sales presentations, data sheets, videos, white papers, webinars, and then we get really creative!
Create tools to support the sales cycle such as sales kits and buyer guides, as well as content for demand generation activities such as webinars, infographics, blogs etc.
Analyze market trends and competitive positioning to inform messaging, go-to-market campaign themes, and competitive content development
Partner closely with product management to map buyer persona needs to existing product capabilities and new release plans
Manage product/solution launches in collaboration with demand generation, communications, and product management – ensuring key product & technical marketing deliverables are executed on time with high quality
Act as a subject matter expert with customers and partners including actively participating in webinars, tradeshows and events
Participate in analyst briefings and activities
Occasionally take sales calls to keep it real and stay grounded
דרישות התפקיד
Enthusiastic about helping to build a game-changing company!
Outstanding English verbal and written storytelling skills
5+ years of experience in cybersecurity is required, preferably cloud security or exposure / attack surface management focused
Deep technical background in cyber security - You need to be able to demo the product and speak “developer-speak”
Ability to develop compelling messaging and razor-sharp positioning
Demonstrated ability to develop content - technical and thought leadership - from blogs, to sales presentations, webinars
Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences
Hands-on, self-motivated and a proactive self-starter
Senior Product Marketing Manager
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