Define Lasso Security’s product messaging, differentiation, and positioning in the market to make our value crystal clear to prospects and customers
Turn complex product features into clear business benefits that resonate with technical and business decision-makers
Own all product related content (from ideation to publishing): videos, blogs, sales decks, and technical marketing assets to support campaigns
Competitive Analysis - research competitors, market trends, and buyer personas to craft compelling and differentiated narratives
Enable the sales team with the right messaging and materials to accelerate deals
Cross - functional collaboration with product, sales and marketing teams to align messaging and go-to-market activities
Drive call-for-papers (CFPs) submissions and stage opportunities to establish Lasso as a thought leader
Use data-driven insights to guide strategy and measure impact
Use AI tools creatively to enhance efficiency and scale impactful content