תיאור המשרה
Key Responsibilities:
Manage and execute Lasso’s marketing strategy to drive demand and business growth.
Lead major global B2B events (trade shows, conferences, webinars) to maximize brand exposure.
Collaborate with cross-functional teams to align marketing initiatives with business objectives and generate high-quality leads.
Create marketing materials (presentations, emails, online/offline brand assets), to support marketing initiatives.
Manage marketing budgets to ensure cost-efficient resource allocation and maximize ROI.
Oversee vendors and agencies relationships to ensure high-quality deliverables, including contract negotiations and maintaining relationships.
Develop and implement joint marketing initiatives with partners to amplify reach and enhance global collaboration.
דרישות התפקיד
Qualifications:
4+ years of experience in B2B marketing, event marketing, demand gen or a related field - a must
Proven background from SaaS companies, cyber-security - BIG Plus.
Knowledge with marketing and marketing automation tools – HubSpot, Salesforce, Google Analytics, etc.
Expertise in multiple marketing channels (Social, Blog, Website, Email, Newsletter, Events, SEO, PR, podcasts, Influencers, Partners, Communities).
A proactive self-starter with a talent for creating impactful marketing initiatives that engage target audiences.
Detail-oriented with great organizational and project management skills.
Ability to thrive in a fast-paced, collaborative environment.
Exceptional written and verbal communication skills in both English and Hebrew.
Marketing Manager
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היקף משרה
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