Consumer Insights & Research

To uncover customer needs, behaviors, and preferences, design and execute global consumer research studies, including surveys and focus groups.
Leverage advanced analytics tools and methodologies to analyze customer journeys, product usage, and purchasing trends.
Develop actionable insights for product development, marketing strategies, and overall customer engagement efforts.
Data Analysis & Reporting

Manage and synthesize data from multiple sources, including web analytics, ERP and CRM systems, and market data, to create comprehensive insights.
Build and maintain dashboards and reporting tools to track consumer trends, campaign performance, and DTC KPIs (e.g., conversion rates, retention, CLTV).
Present findings and recommendations to stakeholders at all levels of the organization, including executive leadership.
Strategy & Collaboration

Act as a key strategic partner to marketing, e-commerce, product teams, and global markets to ensure consumer insights are at the core of decision-making.
Identify opportunities for market expansion and product innovation by understanding regional and cultural differences in consumer behavior.
Collaborate with key strategic vendors and partners to integrate multiple data sources (e.g., third-party market data, customer feedback platforms, and analytics tools) into a unified ecosystem.
Drive initiatives to improve customer satisfaction, loyalty, and advocacy across all touchpoints.
Center of Excellence

Act as a center of knowledge for analytics and insights, training stakeholders and colleagues to engage in data-driven actions.
Implement a culture of data-driven decision-making within the company, emphasizing the DTC department.