Responsibilities:
Amplify Developer Adoption: Increase free tools downloads and usage through targeted initiatives across developer communities, publications, organizations, and relevant distribution channels.
Become a Marketplace Mastermind: Optimize Mend.io’s presence on leading marketplaces and open-source platforms to maximize discoverability.
Collaborate & Create: Partner with our technical experts to craft engaging content (guest blogs, videos, documentation, etc.) that resonates with developers.
Harness the Power of UGC: Fuel organic growth by implementing strategies to encourage user-generated content like reviews and testimonials.
Conversion Champion: Design, track, and optimize conversion flows in collaboration with the sales development team.
Team Collaboration: Team up with the marketing team to identify and leverage opportunities within various developer audiences.
Always Learning, Always Leading: Stay ahead of the curve by researching industry trends, emerging technologies, and developer preferences to inform future marketing strategies.